Pure Allure absolutely specializes in Crystal Innovations. Of all the things they do to support, encourage, and inspire the enthusiasts of this hobby, the most important thing they do is lead by example by providing innovation in the world of creating fashion jewelry. The Pure Allure Crystal Innovations that they create beautiful examples of the highest evolution of the hobby of handmade jewelry making.
Pure Allure Crystal Innovations are the result of painstaking research into what is hot right now in the fashion world. They have a vast network of trend spotters and forecasters to constantly stay up to date with the haute couture styles of the trendy present. Their Crystal Innovations include complete pieces of elegant fashion jewelry, but also the innovative components that go into making these complete pieces. Pure Allure makes these available to the enthusiast so that they may use Pure Allure Crystal Innovations in their own jewelry creations. This allows the hobbyist to use these components to take their own handmade creations to the next level.
What makes the Pure Allure Crystal innovations so beautiful and innovative? Probably the biggest factor is the crystal itself. Pure Allure is probably the biggest proponent of the legendarily beautiful Swarovski crystals and components and uses them exhaustingly in their own Pure Allure Crystal Innovations creations.
The Swarovski crystal legacy began long ago, way back in 1892 as the brainchild of founder Daniel Swarovski after he invented an innovative crystal cutting machine. In 1895 he established the crystal cutting company in Wattens, Austria. Wattens, Austria was chosen due to the fact that they were one of the few places that had the electricity capabilities necessary for the energy intensive process of cutting the crystals. Today the city still houses a museum dedicated to the history and beauty of the Swarovski crystal legend.
The Swarovski is so beloved for a very good reason. Because it is quite simply the most beautiful crystal ever created. The manufacturing process that Daniel Swarovski developed creates crystals of unrivaled beauty and light refraction, unparalleled by nothing in the entire world. Using this crystal as the basis for your jewelry making creations will inspire you in ways that will make any other crystal seem dull and lifeless by comparison. Be careful! Once you start using Pure Allure Crystal Innovations, you will find it difficult to use anything else from that point forward.
Swarovski crystals come in a wide array of unique cuts and endless spectrums of colors. Some of their crystals are coated with a special metallic chemical coating to allow them to refract in rainbow colors. There are a wide range of different coatings available, such as Aurora Borealis, or "AB", which is one of the most popular coatings. This gives the surface of the crystal an oil slick rainbow appearance. Some other coatings include Crystal Transmission, Volcano, Aurum, and Dorado.
Pure Allure takes these wonderful crystals and endeavors to make the most of their beauty by applying them to the innovative jewelry they design and distribute. They design special individual components to enchance the crystal, then make these crystal innovations available to the enthusiasts for their own creations.
